Close More Sales: The No BS Guide to Closing Bigger, More Lucrative Sales
I'm about to drop a truth bomb that'll make you question everything you thought you knew about closing sales deals. This isn't some feel-good bullshit about building rapport or being your prospect's best friend. This is about cold, hard cash and how to get more of it in your pocket.
The 6 Most Dangerous Words in Sales
My client Jack was drowning in a sea of his own mediocrity. He'd mastered the art of being a free consultant, showing prospects how his software could make them rich, only to hear those six soul-crushing words: "I want to think it over."
While these alternate responses sound a bit different, they are all heading down the same dreaded path to "No":
● “I have a couple more proposals to look over.”
● "I need to talk to my partner."
● "I need to sleep on it."
● “This is a big decision. Can we wrap this up next Friday?”
● “I need to run this by the CFO.”
● “I'll get back to you."
Sound familiar? Yeah, I thought so. You're probably nodding like a bobblehead on a dashboard right now.
Your Sales Prospects' 4-Step "Screw You" Process
Here's the reality check Jack needed, and maybe you do too: Your prospects aren't "thinking it over."
They're following this tried-and-true method to milk you for all you're worth:
Share just enough info to hook you.
Suck your brain dry for free consulting.
Say nice things to get rid of you (while shopping your ideas around).
Disappear faster than your commission dreams.
Jack's mind was blown when I laid this out for him. "WHY DIDN'T I SEE IT HAPPENING TO ME?" he asked, probably feeling dumber than a rock.
The Real Problem: You're a Pushover (And You Lack Sales Control)
The issue wasn't that Jack was getting stalled. It was that he'd handed over the keys to his sales kingdom like a chump.
By the time he tried to close, his prospect had all the power, and Jack was left holding his... well, you know.
How to Stop Being a Sales Doormat and Close Bigger, More Lucrative Sales
Want to know how Jack turned it around? He grew a spine and took control of the conversation.
Here's my No BS approach that'll change your sales:
Set the rules upfront: Tell your prospect you'll both say "No" if it's not a fit.
Define what "Yes" means: In Jack's case, it was a signed contract and a 20% deposit.
Stick to your guns: If they're not ready to commit by the end, it's a "No." Period.
No more wishy-washy bullshit. No more "thinking it over."
No pressure. No BS.
The Results? Freaking Magical
Jack implemented this in his very next meeting. Not only did the prospect agree to these terms, but she signed the contract and cut a check on the spot. And get this – she thanked him for not being a pushy jerk.
Jack got a 20x return on his investment with me from that one deal. That's not a typo. Twenty. Times.
Ready to Stop Sucking at Sales?
Look, I'm not promising you'll hit a 20x return overnight. Jack's case was exceptional, like finding a unicorn in your backyard.
But if you're ready to...
● Tell time-wasters and tire-kickers to take a hike
● Close deals faster and fatter than ever before.
● Build relationships that make your competitors weep
...then it's time we had a chat.
The Bottom Line
Stop being a doormat. Stop doing free consulting. And please, I beg of you, stop letting prospects "think it over."
Ready to cut the crap and start closing like a boss? Book a call with me. Let's have a No BS conversation so I can help you master the skill that feeds your family.
One last thing: In sales, nice guys finish last. But smart, assertive closers? They finish rich.
Bringing Honesty, Transparency, and Selflessness to Business.
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